This month, we're running a four-part series on some of the province's best value wines.
We start by looking at 10+ of some of the best international reds we tasted over the past year that hit the shelf under $20, and are widely available. The adage you get what you pay for is a misnomer when it comes to wine. What is true: there are diminishing returns as you go cheaper and cheaper.
The quick napkin math begins with a landed cost from the winery/agent, an 89% BCLDB mark-up (read tax), plus a 25-40% retail mark-up by private and public stores, before a final 10% PST and a 5% GST tax on the final shelf price. Our list decidedly demonstrates you can drink well under $20. But the hundreds of bottles we taste a year in this price range say it's not easy. And the napkin math helps to provide a possible explanation.
We hope this list allows you to forget all of the preceding.