Anthony Gismondi on Wine
Friday, January 8 2021

Top 10 : International Reds Under $20

By: Geoffrey Moss MW
10+ wines that show you can drink well without breaking the bank

This month, we're running a four-part series on some of the province's best value wines.

We start by looking at 10+ of some of the best international reds we tasted over the past year that hit the shelf under $20, and are widely available. The adage you get what you pay for is a misnomer when it comes to wine. What is true: there are diminishing returns as you go cheaper and cheaper.

The quick napkin math begins with a landed cost from the winery/agent, an 89% BCLDB mark-up (read tax), plus a 25-40% retail mark-up by private and public stores, before a final 10% PST and a 5% GST tax on the final shelf price. Our list decidedly demonstrates you can drink well under $20. But the hundreds of bottles we taste a year in this price range say it's not easy. And the napkin math helps to provide a possible explanation.

We hope this list allows you to forget all of the preceding.

Written By:
Geoffrey Moss MW
Geoffrey Moss MW

Geoffrey Moss MW, a wine reviewer/critic and contributor at Gismondi on Wine, earned his Master of Wine in August 2020. Born in Ontario, with a degree from McGill University in Political Science, Moss' resume includes working for premium brands, including with Don Triggs and family at Culmina Estate Winery, and then as part of the team for the ambitious, 100-million-dollar Phantom Creek Estates project, seeing its brand and winery emerge from scratch to full realization. Moss opened Lithica Wine Marketing in 2019. He runs his wine consulting business from Penticton, British Columbia, in the heart of the Okanagan Valley.