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There is very little good news on the price front for wine.
Good wine has become prohibitively expensive, and poor wine has become prohibitively expensive. High wine prices are particularly acute in BC, where our ad valorem, markup/tax system only adds to the landed cost of any wine already suffering from hefty price hikes caused by the pandemic.
One blatant example is the price of shipping wine in a container. The average price for a 40-foot container stood at US$10,374.64 as of September 16, 323% higher than a year ago, according to the Drewry World Container Index, which tracks the cost of containers. When you take the increase and add it to the landed cost of a bottle of wine, a markup becomes a windfall of giant size proportions. You can see how monopolies are making out like bandits, and container fees are only one component in the cost of wine. Think barrels, bottles, labels, corks, and wages, to name a few, and you can see what, as buyers, you are up against in stores.
Our latest top ten may look easy, but believe me, finding wines that over delivered for their price point is no easy task.
