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Anthony Gismondi on Wine
Thursday, June 18 2020

Project B

By: Anthony Gismondi
A Boutinot Wines, Bartier Bros Collaboration

The Okanagan Valley gets a global boost this week with the release of a new venture tagged Project 'B'.

It is somewhat of a David and Goliath collaboration involving winegrower Michael Bartier, co-owner of Bartier Bros., a south Okanagan boutique estate, and acclaimed English négociant/winemaking force, Boutinot Wines.

Boutinot has long been known for making delicious wines at an affordable price. From humble beginnings, the UK wine distributor began investing in winemaking projects around the world, working with like-minded partners and building an amazing business structure. Today, Boutinot Wines is a leading UK-based distributor and producer of select wines from around the world. Its list is 1600 wines strong, with sales of 44 million bottles per year.

The philosophy and business model of partnering with growers in various regions spawned a growing team of winemakers, which includes their enthusiastic chief winemaker Eric Monnin, based in Burgundy. Initial roots were set down in the Rhone Valley at Carianne. From there, the business and exploration took them to South Africa in 1994. In 2003 they established a joint venture with Araldica, Coop in Piemonte, Italy and, more recently, the company bought a long time supplier and now produce English sparkling wine at Henner's. Project 'B' is Boutinot's first reach into Canada, after years of distributing its wines across the country

According to, Boutinot International, Country Manager for Canada, Megan Cole says, "The Name: 'B' surfaced as a constant in this partnership; a Boutinot – Bartier team, our first harvest from Plot B, and as a special nod to the Boutinot Rhone symbol of quality, the Worker Bee."

We are delighted to report the first release is a delicious, highly-affordable ($20-$25), humble, sauvignon blanc, sourced from a premium, single-vineyard in Oliver and blended with a thimble of barrel-aged Semillon from the same site.

Why sauvignon blanc? Monnin says, "Walking the vineyard with Michael, it was a feeling between the land and the way Michael was speaking about the sauvignon vines. Also, Michael has what I would call pixie dust in the vineyard, and this is where we decided to give some complexity, extra layers, and extra flavours to the wine by adding some barrel-fermented, semillon. While [tasting] and discovering the breadth of the BC region, Michael and I blended our experiences of Northern Hemisphere climates to create this first cuvée. It was an amazing experience, and it is just the beginning!"

We spoke with both participants via Zoom earlier this month to provide more background to this exciting project that will take the Okanagan Valley around the world in short order. We hope you enjoy the video.

To learn more: Boutinot

Vancouver Sun story: "Project 'B' is a real feather in the Okanagan's cap" ~ Anthony Gismondi

Written By: ag
Anthony Gismondi
Anthony Gismondi

Anthony Gismondi is a Canadian wine journalist and one of North America's most influential voices in wine. For 30 years he has been the wine columnist for The Vancouver Sun. His twice-weekly column is distributed across Canada through Postmedia Network to 10 million readers. Anthony co-hosts the 20-year-strong BC Food & Wine Radio Show, which is broadcast in seven markets in B.C. and available online everywhere on iHeartRadio.ca. He launched Gismondionwine.com in 1997, attracting one million users a month from 114 countries. It continues to be a valuable resource of full tasting notes and intelligent wine stories and videos for the trade and consumers.