Of course, it's the thought that counts.
When it comes to wine, however, a little thinking goes a long way. Here'a a handy guide to help you become a wine pairing (to people) expert this holiday season.
For the locavore : They eat local, shop local, support local, so naturally, they should want to drink local as well. Applaud their beliefs while contributing to our local wine industry with a bottle of BC's locally-owned and operated bests.
For the globetrotter : If they have spent more time in the air than on the ground this year, they are probably familiar with the main wine regions and styles. Why not expand their world wine view with a bottle from a much lesser-known wine region.
For the foodie : If your friend likes to shop, plan and cook, they would appreciate a food-friendly wine worthy of their gastronomic goals (and hope to score an invite).
For the vegan : No animals were utilized in any way, shape or form in the production of this wine, and it pairs very nicely with a range of vegetarian dishes to boot.
For the sweet tooth : A little something to satisfy that sweet tooth? This will certainly do (and it's a collectable too).
For the hipster : They read Noble Rot and Terre, and their favourite colour is orange. Here's how to happy a hipster.
For the cocktailist : Pick a bottle that can do double duty as a solo aperitif or digestif, or can be easily folded into a cocktail.
For the host : You know the one who is always throwing the dinner / brunch / tree trimming / ugly sweater parties? Show your thanks with a bottle that will suit all occasions (fizz!)
For the conoisseur : This person has a cellar, and this bottle will be tucked away into it. You needn't spend a fortune to find a cellar-dweller worthy bottle.
For the beginner : Start 'em young, I always say. My first wine was a tall, skinny, sweet, blue bottle of Blue Nun Riesling. Think something with sweetness, lower alcohol and a chill, at a good price. Riesling away.