Treasury Wines Announces New Canadian Distributor

Treasury Wine Estates Ltd (TWE) today announced that after an extensive review it will partner with market leader Mark Anthony Wine & Spirits to import and distribute its portfolio of iconic fine wines in Canada.
This strategic partnership combines Mark Anthony’s 40+ years of expertise in the Canadian market with TWE’s leading portfolio of brands, including Beringer, Penfolds and Wolf Blass. Together Mark Anthony and TWE will work to provide an unmatched offering of brands for Canadian customers and consumers.
Commenting on the new partnership TWE President – Americas Bob Spooner said, “Mark Anthony is clearly the market leader in Canada and is perfectly positioned to maximize the potential of our brands with a unique go-to-market strategy that will differentiate our portfolio in the ever-changing and increasingly competitive Canadian market. As a fine wine producer themselves, Mark Anthony acts and thinks differently than other distributors and we are proud to have them leading our import and distribution strategy in Canada. Our Australian and American wine portfolio will be a great complement to their portfolio.”
Established in 1972, Mark Anthony Wine & Spirits is the premier fine wine and spirits distributor in Canada with a proven track record of building brands for carefully selected partners from around the world. Today, Mark Anthony remains a private, family-owned business with a deep history in fine wine and tremendous pride in being 100% Canadianowned, a distinction of growing importance as the Canadian market changes. Import wine is a cornerstone of Mark Anthony’s business, and the portfolio of TWE wine brands will benefit from being represented by one of the largest full service organizations in Canada for premium wine, spirits and import beer.
“The Canadian marketplace is unique in the world. Many have realized it is impossible to sell luxury fine wines in Canada as a simple extension of a spirits distribution business. We are the fine wine experts in the Canadian market with established distribution channels, a long-term growth horizon, and a proved track record of building luxury fine wine brands. Mark Anthony is uniquely positioned to compete effectively in all trade channels, and we see tremendous opportunities ahead for TWE. Our pioneering efforts created the Canadian premium wine market and we are committed to continuous innovation to provide exceptional levels of service and expertize to our partners, there is no other option.” said Anthony von Mandl, Founder and Chief Executive Officer, Mark Anthony Wine & Spirits.