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Bordeaux Wine: The "Côtes de Bourg" appellation chose to change its image and express itself differently A logo block has been created: easy to use on all promotional material and on the bottles of Côtes de Bourg.- A strong, easy-to-remember and unifying visual signal- A visual signal in tune with its time thanks to easily understood communication codes- A powerful, modern print capitalising on "Bourg"- The importance of belonging to the Bordeaux terroir- An up-to-date colour- A curved circumflex as a unifying graphic sign, which emphasises the word "Côtes" and makes an identifiable impact: a visual signature.An image with a living logo brings this logo block to life: Bob is born; he will live and grow within the appellation.A very innovative communication campaign, developing loyalty and quality, and embodying the dynamism of the appellation.
Bordeaux Wine: The "Côtes de Bourg" appellation chose to change its image and express itself differently
A logo block has been created: easy to use on all promotional material and on the bottles of Côtes de Bourg.
- A strong, easy-to-remember and unifying visual signal
- A visual signal in tune with its time thanks to easily understood communication codes
- A powerful, modern print capitalising on "Bourg"
- The importance of belonging to the Bordeaux terroir
- An up-to-date colour
- A curved circumflex as a unifying graphic sign, which emphasises the word "Côtes" and makes an identifiable impact: a visual signature.
An image with a living logo brings this logo block to life:
Bob is born; he will live and grow within the appellation.
A very innovative communication campaign, developing loyalty and quality, and embodying the dynamism of the appellation. "We wanted to make the most of the different, combative and forthright tone of the Côtes de Bourg. We wanted to inform and reassure, bringing real benefits to the consumer - quite simply, tell the truth about our wines, and the standards we impose ourselves as wine-growers".
Didier Gontier, Director of the Winegrowers' Syndicate.
This logo in itself symbolises the spirit of the winegrowers of the Côtes de Bourg area, and the quality of their wines.
- an original communication
- a strong, easy-to-remember and impacting image
- a sign of recognition, rich in sense and affect.
Bob is proud to fly the flag of the Côtes de Bourg appellation:
- Loyalty
- Nature
- Life
- Genuineness
- Finesse on the nose
- Independence
- Affectivity
- Freedom
- Friendliness
- Humour
- Modern outlook
... and this makes the difference
The Wine Chronicles of the Côtes de Bourg: to be continued...
The creative agency. This new communication campaign was created by François Gaulon: "our objective: a strong, easy-to-remember and unifying visual that can be used in all media, and is in tune with its time". Agence François Gaulon - 3 rue Michel Lejoly - 33400 Talence - France. An agency which works especially on wines and spirits.
Paris Press Consultant: Michèle PIRON SOULAT Tel 33 (0)1 39 12 28 02 - Fax 33 (0)1 34 93 97 22 - michelepiron@vinconnexion.com
