Anthony Gismondi on Wine
Monday, September 25 2017

The Hatch - Video

By: Anthony Gismondi
Jason Parkes is the Proper Man

There’s little doubt winemaker Jason Parkes marches to the beat of his own drum but then so does the off-beat, tattooed, back-of-the-house Hatch team who don’t look anything like your typical assistant winemakers.

From the day it opened, the west Kelowna winery has been different. A philosophy of diversity, authenticity and individuality takes them up and down the Okanagan Valley in search of derelict vineyards and high quality fruit. At Hatch headquarters, we catch up with crew to talk about the obvious progress this idiosyncratic, hipster winery is making in an ultra-conservative business and find out what everyone is Yelp-ing about.

Written By: ag
Anthony Gismondi
Anthony Gismondi

Anthony Gismondi is a Canadian wine journalist and one of North America's most influential voices in wine. For 30 years he has been the wine columnist for The Vancouver Sun. His twice-weekly column is distributed across Canada through Postmedia Network to 10 million readers. Anthony co-hosts the 20-year-strong BC Food & Wine Radio Show, which is broadcast in seven markets in B.C. and available online everywhere on iHeartRadio.ca. He launched Gismondionwine.com in 1997, attracting one million users a month from 114 countries. It continues to be a valuable resource of full tasting notes and intelligent wine stories and videos for the trade and consumers.